Brasini, Sergio, Marzia Freo, and Giorgio Tassinari. “The Effects of Marketing Activities on Fast Moving Consumer Good Purchases: The Case of Yoghurt Italian Market”. Statistica 64, no. 3 (January 1, 2004): 477–493. Accessed April 19, 2024. https://rivista-statistica.unibo.it/article/view/51.