### An Efficient Estimation Procedure for the Population Mean under Non-Response

#### Abstract

This paper introduces an efficient estimation procedure for the population mean in the presence of non-response. The proposed estimators of population mean provides an improvement over the corresponding conventional estimators proposed by Cochran (1977), Rao (1983, 1986) and Singh and Kumar (2008, 2010) under the deterministic non-response in terms of efficiency. A comparative study has been performed and it has been shown that the proposed estimators perform better in comparison to the conventional estimators. The theoretical findings are supported by an empirical study.

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DOI: 10.6092/issn.1973-2201/8054