Forecasting TV audience: a consulting project with the Italian public television
AbstractA statistical marketing consulting project financed by RAI, the public Italian television, is illustrated. Two alternative models have first been used, a statistical regression model and a data mining one, of a more empirical nature. Then the two models are hybridised in a third model, a compromise useful for applications. Finally, some real forecasting examples are illustrated.
R. DE CRISTOFARO, (2004), La rilevazione campionaria del pubblico televisivo in Italia, “Statistica e Società”, II, 2, 9-14.
P. GIUDICI (2003), Applied Data Mining: Statistical Methods for Business and Industry, Wiley.
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