Main aspects of phone and mobile’s users
AbstractTelephone surveys, with CATI technique, are frequently used in market research. But the phone’s owners database don’t take into account an important target of the population. It is those who own only mobile phones. In the paper this section of telephone users is analyzed in its specificity, in view of avoiding biases in samples referred to the population as a whole.
How to Cite
de Martino, V. (2004). Main aspects of phone and mobile’s users. Statistica, 64(1), 163–182. https://doi.org/10.6092/issn.1973-2201/30