Forecasting TV audience: a consulting project with the Italian public television

Authors

  • Mauro Gasparini Politecnico di Torino
  • Daniele Imparato Politecnico di Torino

DOI:

https://doi.org/10.6092/issn.1973-2201/3502

Abstract

A statistical marketing consulting project financed by RAI, the public Italian television, is illustrated. Two alternative models have first been used, a statistical regression model and a data mining one, of a more empirical nature. Then the two models are hybridised in a third model, a compromise useful for applications. Finally, some real forecasting examples are illustrated.

References

R. DE CRISTOFARO, (2004), La rilevazione campionaria del pubblico televisivo in Italia, “Statistica e Società”, II, 2, 9-14.

P. GIUDICI (2003), Applied Data Mining: Statistical Methods for Business and Industry, Wiley.

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Published

2007-06-30

How to Cite

Gasparini, M., & Imparato, D. (2007). Forecasting TV audience: a consulting project with the Italian public television. Statistica, 67(2), 143–156. https://doi.org/10.6092/issn.1973-2201/3502

Issue

Section

Articles